graphic design, brand development, brand management


For the past 18+ years I have had a passionate love-affair with all things design


Cheryl McDougall

I am a Saskatoon-based graphic designer with a focus on brand development and brand management. For more than 18 years, I’ve worked with businesses big and small to develop and design campaigns with a consistent tone and style—creating a seamless experience that reinforces my client’s core message.

With a broad client base, no day is ever the same. I work on a wide variety of projects for clients in diverse industries including media, construction, education, health care and natural resources to name just a few. Whether it’s working with a small business to create a logo or consulting on a large campaign, designing a business card or a billboard, I am thrilled to immerse myself in exciting new projects every week.

I am a professional member (Certified Graphic Designer – CGD™) of the Graphic Designers of Canada (GDC) and was an active board member of the Saskatchewan North chapter from January 2011 through April 2018. Energized by the events, opportunities, and sense of community the GDC provides, I am an enthusiastic ambassador for the organization.

Passionate about all things design, I draw creative inspiration from the world around me. My office overflows with inspiring materials—from design books and magazines to fabulous coasters and unusual tea packaging. Great typography gets my every time.

Perfect is good enough, in my books!



Cheryl has a strong customer service focus and an amazing ability to complete projects with tight deadlines.
— Colleen Gallant, Manager of Communications, Saskatchewan Polytechnic